In this episode of the Marketing Brief podcast, host Brian Aucoin speaks with Vanessa Gilmore about her extensive experience in marketing and entertainment. They discuss the evolution of the agency world, current trends in entertainment marketing, and the importance of authenticity and emotional connections in consumer decision-making.

Takeaways

• Agency culture remains resilient
• Authenticity drives consumer engagement

Chapters

• 00:00 Introduction and Background
• 02:17 Changes in the Agency World
• 05:06 Trends in Entertainment Marketing
• 08:28 The Shift in Consumer Engagement
• 14:20 Authenticity and Value in Marketing
• 19:04 Future Predictions in Entertainment
• 20:49 Hope for In-Person Connections