The Marketing Brief

Zak and Brian Set Out Discussing SEO and Found Common Ground on Adaptability (S2 E8)

Aug 18

Zach Alley, General Manager of Finder US, discusses the impact of AI on SEO and the shift from SEO to general marketing. He shares insights on adapting to market changes, retraining the team, and the importance of curiosity in marketing.

Takeaways

  • AI's impact on SEO
  • Shift from SEO to general marketing

Chapters

  • 00:00 The Impact of AI on SEO
  • 02:53 Adapting to Market Changes
  • 05:01 Retraining the Team
  • 09:52 The Importance of Curiosity in Marketing
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